At Waf & Co, our love for animals is more than just a value—it’s our history, our everyday life, and the driving force behind everything we create.
Before launching Waf & Co, we were—and still are—a team of passionate equestrians. For several years, we have been running two well-established e-commerce websites in the equestrian world, where we showcase high-quality products designed for the horse’s well-being and the unique bond between horse and rider.
It is through these experiences, the people we’ve met, and our long-standing commitment to animals that the idea of Waf & Co naturally came to life.
Because while horses are an essential part of our lives… dogs have always been our loyal companions along the way.
In the stables, at competitions, on trails, at home—they are always there: faithful, curious, joyful. They watch over us just as much as we look after them. And for us, there is absolutely no doubt: our dogs are true members of the family.
Why Waf & Co?
We wanted to bring the same high standards, expertise, and passion that guide our work in the equestrian world into the canine universe.
✔️ Carefully selected products, initially sourced from manufacturers we know inside out—strong, ethical, and reliable partner brands with whom we already collaborate on our equestrian websites.
✔️ A commitment to gradually expanding our catalog, to offer products that are increasingly high-quality, innovative, and suited to all dogs and all families.
✔️ A customer experience built with heart, where every recommendation, every shipment, and every interaction is handled with care and expertise.
A team driven by passion
We are not just e-commerce professionals. We are people who have grown up surrounded by animals.
We know playful dogs, sensitive ones, timid ones, fearless explorers, seniors, mischievous puppies, dogs who love running freely, and those who prefer snuggling under a blanket. And we understand how choosing the right accessory or the right equipment can truly enhance their comfort, safety, and happiness. That’s why we test, select, and validate every product as if it were for our own companions.
Our mission
To create a place where every dog lover can find:
💛 reliable, durable, and comfortable products
💛 honest and transparent advice
💛 a responsive, caring, and passionate customer service
💛 a genuine community dedicated to animal well-being
Waf & Co is more than an online store. It is a heartfelt project, a continuation of our commitment to animals, and a deep desire to support you in every adventure you share with your dog.
Welcome to the Waf & Co family.
Here, every dog matters. And most importantly… every story too.